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Shawn SU
CEO & CTO
Shawn SU began his career in enterprise software development at SAP's Global Business Intelligence division, where he architected mission-critical analytics solutions for multinational corporations operating across 50+ markets. This foundational experience positioned him as a unique hybrid expert bridging marketing acumen with technical mastery in machine learning and social data intelligence.
For over a decade, Shawn has delivered mission-critical digital transformation solutions to industry leaders including L'Oréal, Procter & Gamble, and BMW. His expertise encompasses building AI-powered social listening architectures, designing self-optimizing content ecosystems, and implementing executive-level social data command centers – all tailored to decode complex cross-cultural consumer narratives and drive data-led boardroom decisions.
Dr. Chloe Z
Head of Strategy | International Business Director
With 15+ years based in France, I specialize in social media analytics and consumer insights, through a Franco-European strategic lens. Holding Phd in Strategy from ESSEC Business School in Paris, I bring academic rigor and business acumen to translate data-driven insights into value-creating use cases for my clients. I have led multiple data and digital transformation projects across Europe, North America, South East and North Asia, for brands including L'Oréal, LVMH, Kering, Nespresso, P&G, Unilever, Ferrero, Nestlé, AbInbev, Morinaga, Oppo, Morinaga, Transsion.
Jimena Maria Isidro
Customer Success Manager
Integrates creative insight with data-driven thinking, with extensive experience in global digital marketing and a cross-cultural background enhanced by multilingual communication skills. Specializing in video content production and social media communication strategies, she excels at identifying platform traffic patterns through user behavior data analysis, leading the design of hashtag campaigns, short video marketing initiatives, and interactive growth models to effectively enhance brand digital asset value and commercial conversion rates. Leveraging hands-on experience in both U.S. and Mexican markets, she delivers end-to-end solutions for international clients – from creative ideation and localized execution to performance tracking. Through data-driven precision operations, she empowers brands to forge profound user connections across multicultural contexts and achieve sustainable growth.
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